Hasselblad’s promotional materials for the focal plane shutter 2000 series. Hasselblad deviated from the classic leaf shutters found in the 500 series cameras for the first time 1952 with the introduction of the 2000 series. As a long time user and admirer of the Hasselblad 6×6 system, it is beautiful to see the square format used and echoed through the brochure.

Typeface: Times New Roman (a classic for a classic camera)